Consumer Behavior in Fashion
Authors
By Solomon, Michael G.
In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.
Available at:
- North Campus Library - Lending
- Coltek Library - Special Reserve