Authors
Duncan, E. A., Affran, S.
Publication Year
2026
Article Title
Beyond the privacy paradox: reimagining data-driven marketing in Ghana’s digital frontier.
Journal
Journal of Electronic Business & Digital Economics.
Volume
Vol. ahead-of-print No. ahead-of-print.
Page Numbers
322-343
DOI
https://doi.org/10.1108/JEBDE-01-2026-0001

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