Rev. Dr. Affran, Samuel
Samuel Oduro Owusu, Mathew Thomas Gil, Bernard Tutu-Boahene, Samuel Affran & Sulemana Musah Ali. (2026). From social entrepreneurial education: how self-efficacy and family support shape youth entrepreneurial intentions,. Cogent Education,, 13:1, 2657076. DOI: https://doi.org/10.1080/2331186X.2026.2657076
Affran, S. (2026). Digital Visual Tools as Drivers of sustainable competitive Advantage: Investigating institutional policy,. Discover Education .(Accepted and in print), 32(2), 675-699.
Duncan, E. A., Affran, S. (2026). Beyond the privacy paradox: reimagining data-driven marketing in Ghana’s digital frontier. Journal of Electronic Business & Digital Economics, Vol. ahead-of-print No. ahead-of-print, 322-343. DOI: https://doi.org/10.1108/JEBDE-01-2026-0001
Duncan, E. A., Affran, S., & Agyapong K. (2026). Building bridges to sustainable industry in emerging economies. The role of CEO trust and organizational committement to global partnerships in advancing SDG9,. Future Business Journal, 18(3), 432-447. DOI: https://doi.org/10.1186/s43093-026-00841-6
Affran, S.,. (2026). Customer-centric service design and sustainability in Green retail banking: A service-dominant logic perspective from an emerging economy. Service Quartile Journal (Accepted and in print), 12, 332-342.
Affran, S., Mensah, M.S.B., Agyei, S.K. et al. (2026). Implementation of digital health innovations in Ghana: a systematic review. Discov Soc Sci Health (Accepted and in print)), 23, 143- 152. DOI: https://doi.org/10.1007/s44155-026-00394-7
Affran, S., Agyapong, K., & Duncan, E. A. (2026). The Role of CEO Trust and Organizational Commitment in Advancing Sustainable Development Goal 9: Evidence From SMEs in Ghana. Sustainable Development, 34(S2), 1259-1273. DOI: https://doi.org/10.1002/sd.70384
Affran, S., Quao, B., & Duncan, E. A. (2025). Sustainability-driven governance through green political marketing in developing countries. Discover Environment,, 3(1),, 198.
Affran, S. (2025). Rebranded Academic Programme and Enrollment Intentions: An Analysis of Student Satisfaction and Positive Word-of-Mouth in Ghanaian Universities. International Journal of Research and Innovation in Social Science,, 9(5),, 4996-5010.
Affran, S., Duncan, E. A., & Quao, B. (2025). From passion to purchase: unpacking the mediating effects of practical need and convenience in the context of local rice consumption. SN Business & Economics,, 5(9),, 117.
Duncan, E. A., Affran, S., & Quao, B. Duncan, E. A., Affran, S., & Quao, B. (2025). Moderating role of material inducements on the relationship between psychological factors and the vote in Ghana. International Review on Public and Nonprofit Marketing,, 22(4),, 1023-1045.
Affran, S., Owusu, S. O., & Boampong, S. A. Y. (2025). Customer relationship management and bank profitability: The roles of top management satisfaction and employee attitude. International Journal of Social Sciences and Management Review (IJSSMR),, 8(3),, 242–267.
Affran, S., Oppong, E. D. O., & Kolug, J. Y. (2024). Examining the moderating role of technological resources on marketing innovation and family business sustainability. IIMBG Journal of Sustainable Business and Innovation,, 2(2),, 143-162.
Affran, S., & Gyamfi1&3, E. N. (2022). Strategic Relationship Marketing Stratagems: An Impeccable Constituent for Sustainable Retention. International Journal of Business and Management, Vol 17(No 5), 75-88. DOI: https://doi.org/10.5539/ijbm.v17n5p75
Affran, S., & Odonkor, S. (2021). The “custen model:” How experiential it is from the Ghanaian higher education spectrum. African Journal of Business Management, Vol 15(No 12), 318-325. DOI: https://doi.org/10.5897/AJBM2021.9297