Web Development and Online Content Management Unit
This Department is the hub of documentation, production and publishing and web-content management. It plays a versatile role in creating design solutions of high visual and communicative impact for promoting the corporate goals of the University. The Department liaises, produces, and edits as well as supervises contacts for the production of the University's documents such as brochures, reports, multi-media content, and web-based publications. The Department is internally organised into four (4) main Units namely:
- Editing and Documentation Unit
- Web Development and Online Content Management Unit
- Graphic Design Unit
- Audio/Visual Communication Unit
The overall functions of the Department include:
- Develop a content strategy aligned with short- and long-term marketing targets
- Liaise with the directorate of it services to plan and develop site content, style, and layout
- Edit, proofread and improve writers' posts
- Liaise with content writers to ensure brand consistency
- Use content management systems to analyse website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure content team is on board
- Liaise with faculties and departments for content
- Constantly monitor trend emergence in order to glean up-to-date developments and generate new ideas to draw audiences' attention to the university's website
- Manage and monitor the university's website for the purpose of updating and upgrading
- Website and web interface management ie ensure constant refreshing of the university's official website and social media handles
- Analyse search engines to optimise content to maximise traffic to the university's website and social media platforms
- Streamline navigation and increase online presence to potential publics
- Coordinate reports for the university's website