Scenography: Examining a new marketing strategy for corporate promotion and development

This paper presents a critical overview of the recent development by both public and private institutions in Ghana as regards the application of scenic design concepts as an effective interpretation for the promotion of goods and services in the 21st century. Additionally, how these organizations have uncontrollably utilized the design concepts effectively to translate and communicate the values of their business ideas, products and services to consumers. The purpose of the study is to examine the synergy between scenography and business in relation to institutional identity and the role of the scenic design concept in business promotion and branding. Data for the study was collected using oral interviews and informal interactions. The research question that directs the discussions in this paper is how scenic design effectively promotes corporate business. Finding indicates that scenography is a visual statement that enhances business practice and presentation in Ghana.