Clothes brand label: The case of Ghana

This paper sought to look at the state of brand labels in the Ghanaian clothes and fashion related articles among dressmakers and tailors that help boost patronage of made in Ghana clothing and fashion articles. Tourists all over the world have collected souvenir from the sites they visit and they are proud to show the authenticity of these souvenirs. One aspect of showing off the authenticity of such clothes and fashion articles is the brand labels that appear on them. This work is situated within the qualitative research approach with interview, observation and field trip to secure data for the findings. The descriptive design approach with the narrative analysis method were used to analyse the data. It was clear from the findings that few graphic designers have looked at the design and production of brand labels for tailors and dressmakers in the local dressmaking business. The researcher recommends among others that Ghana National Tailors and Dressmakers Association educates members of the association on the need for a brand label.