Rev. Dr. Affran, Samuel
Affran, S. (2026). Digital Visual Tools as Drivers of sustainable competitive Advantage: Investigating institutional policy,. Discover Education .(Accepted and in print), 15(5), 107-120.
Affran, S. (2026). Digital Visual Tools as Drivers of sustainable competitive Advantage: Investigating institutional policy,. Discover Education .(Accepted and in print), 32(2), 675-699.
Duncan, E. A., Affran, S. (2026). Beyond the privacy paradox: reimagining data-driven marketing in Ghana’s digital frontier. Journal of Electronic Business & Digital Economics.(Accepted and in print), 13(1), 322-343.
Duncan, E. A., Affran, S., & Agyapong K. (2026). Building bridges to sustainable industry in emerging economies. The role of CEO trust and organizational committement to global partnerships in advancing SDG9,. Future Business Journal.(Accepted and in print), 8(3), 432-447.
Affran, S.,. (2026). Customer-centric service design and sustainability in Green retail banking: A service-dominant logic perspective from an emerging economy. Service Quartile Journal (Accepted and in print), 12, 332-342.
Affran, S., Mensah, M.S.B., Agyei, S.K. et al. (2026). Implementation of digital health innovations in Ghana: a systematic review. Discov Soc Sci Health (Accepted and in print)), 23, 143- 152. DOI: https://doi.org/10.1007/s44155-026-00394-7
Affran, S., Agyapong, K., & Duncan, E. A. (2026). The Role of CEO Trust and Organizational Commitment in Advancing Sustainable Development Goal 9: Evidence From SMEs in Ghana. Sustainable Development, 34(S2), 1259-1273. DOI: https://doi.org/10.1002/sd.70384
Affran, S., Quao, B., & Duncan, E. A. (2025). Sustainability-driven governance through green political marketing in developing countries. Discover Environment,, 3(1),, 198.
Affran, S. (2025). Rebranded Academic Programme and Enrollment Intentions: An Analysis of Student Satisfaction and Positive Word-of-Mouth in Ghanaian Universities. International Journal of Research and Innovation in Social Science,, 9(5),, 4996-5010.
Affran, S., Duncan, E. A., & Quao, B. (2025). From passion to purchase: unpacking the mediating effects of practical need and convenience in the context of local rice consumption. SN Business & Economics,, 5(9),, 117.
Duncan, E. A., Affran, S., & Quao, B. Duncan, E. A., Affran, S., & Quao, B. (2025). Moderating role of material inducements on the relationship between psychological factors and the vote in Ghana. International Review on Public and Nonprofit Marketing,, 22(4),, 1023-1045.
Affran, S., Owusu, S. O., & Boampong, S. A. Y. (2025). Customer relationship management and bank profitability: The roles of top management satisfaction and employee attitude. International Journal of Social Sciences and Management Review (IJSSMR),, 8(3),, 242–267.
Affran, S., Oppong, E. D. O., & Kolug, J. Y. (2024). Examining the moderating role of technological resources on marketing innovation and family business sustainability. IIMBG Journal of Sustainable Business and Innovation,, 2(2),, 143-162.
Affran, S., & Gyamfi1&3, E. N. (2022). Strategic Relationship Marketing Stratagems: An Impeccable Constituent for Sustainable Retention. International Journal of Business and Management, Vol 17(No 5), 75-88. DOI: https://doi.org/10.5539/ijbm.v17n5p75
Affran, S., & Odonkor, S. (2021). The “custen model:” How experiential it is from the Ghanaian higher education spectrum. African Journal of Business Management, Vol 15(No 12), 318-325. DOI: https://doi.org/10.5897/AJBM2021.9297