From passion to purchase: unpacking the mediating effects of practical need and convenience in the context of local rice consumption.
From passion to purchase: unpacking the mediating effects of practical need and convenience in the context of local rice consumption.
Publication Year
2025
Article Title
From passion to purchase: unpacking the mediating effects of practical need and convenience in the context of local rice consumption.
Journal
SN Business & Economics,
Volume
5(9),
Page Numbers
117.