Beyond the privacy paradox: reimagining data-driven marketing in Ghana’s digital frontier.
Beyond the privacy paradox: reimagining data-driven marketing in Ghana’s digital frontier.
Publication Year
2026
Article Title
Beyond the privacy paradox: reimagining data-driven marketing in Ghana’s digital frontier.
Journal
Journal of Electronic Business & Digital Economics.(Accepted and in print)
Volume
13(1)
Page Numbers
322-343