Dr. Mensah, Isaac
Mensah, I. & Narh, L. (2025). Enhancing Digital Marketing Performance of Small Agro Processing Enterprises: The Role of Absorptive Capacity, Branding Capability, and Brand Orientation. Journal of African Business, 5, 1-23. DOI: https://doi.org/10.1080/15228916.2025.2540698
Mensah, I., Boohene, R. & Mensah, M. S. B. (2024). Effects of entrepreneurial networking on the sustainable growth of small enterprises–the mediating role of innovation. Benchmarking: An International Journal, Ahead-of-print, 1-28. DOI: https://doi.org/10.1108/BIJ-04-2024-0276
Mensah, I. & Brew, Y. (2023). What happens after product rebranding: understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty. African Journal of Economic and Management Studies, 13, 1-15. DOI: https://doi.org/10.1108/AJEMS-06-2023-0216
Addo, M. A., & Mensah, I. (2023). Envy and jealousy in entrepreneurial activities: existence and nature, causes, effects and management. Journal of Global Entrepreneurship Research, 13(1), 1-20. DOI: https://doi.org/10.1007/s40497-023-00367-z
Quaye, D. Mensah, I & Andoh, C. (2019). Digitization, Customer Engagement and Performance of Small and Medium Enterprises in Ghana. In 2nd International Conference of Advanced Research in Business, Management and Economics, 2 Diamond Scientific Publishing, Munich, Germany. DOI: https://www.doi.org/10.33422/2nd.icabme.20...
Quaye, D. & Mensah, I. (2019). Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana. Management Decision, 57(7), 1535-1553. DOI: https://doi.org/10.1108/MD-08-2017-0784
Mensah, I. Quaye, D. & Mensah, A.A. (2019). Customer relationship management practices affecting customer loyalty supporting small airlines in Ghana. International Journal of Electronic Customer Relationship Management, 11(4), 441-435. DOI: https://dx.doi.org/10.1504/IJECRM.2018.096249
Quaye, D. & Mensah. (2019). Entrepreneurial leadership and performance of female-owned SMEs in Ghana. International Journal of Entrepreneurship and Small Business, 38(1/2), 19-55. DOI: https://dx.doi.org/10.1504/IJESB.2019.102512
Quaye, D. & Mensah, I. (2017). Industrial cluster and competitive advantage of micro firms: insight from wood industry in Ghana. Journal of Creativity & Business Innovation, 3, 170-196. http://www.journalcbi.com/industrial-cluster-an...