Charting the creative terrain: An exploratory conceptual mapping matrix of Ghana’s creative economy

Ghana‘s creative economy has significant potential for economic growth and cultural expression, but its development is hindered by the lack of a unified framework integrating formal and informal enterprises. This absence impedes effective policy-making and investment. This qualitative study develops the Ghana Creative Economy Mapping Matrix (GCEMM), a national framework adapting global models to Ghana's context. Through archival research and document analysis, the study identifies a vibrant ecosystem in music, film, and visual arts, constrained by infrastructural deficits, fragmented policies, and lack of cohesive data. To overcome these barriers, a three-pronged strategy is proposed: (1) implementing the GCEMM, (2) establishing a national creative economy policy, and (3) targeting investments in infrastructure and capacity-building. The GCEMM integrates traditional knowledge, ensuring contextual relevance. This research provides a foundational roadmap for policymakers, emphasizing collaboration and data-driven decisions. The GCEMM is a vital first step toward unlocking Ghana's creative potential. Further research is recommended to test and refine the matrix for practical application. By implementing the GCEMM and proposed strategies, Ghana can harness its creative economy to drive economic growth, cultural expression, and social development.