Customer-Centric Service Design and Sustainability in Green Retail Banking: A Service-Dominant Logic Perspective from an Emerging Economy.
Customer-Centric Service Design and Sustainability in Green Retail Banking: A Service-Dominant Logic Perspective from an Emerging Economy.
Publication Year
2026
Article Title
Customer-Centric Service Design and Sustainability in Green Retail Banking: A Service-Dominant Logic Perspective from an Emerging Economy.
Journal
Services Marketing Quarterly,
Volume
12
Page Numbers
1–23